Thursday, February 19, 2009

Pantone Selects Color of the Year for 2009: PANTONE 14-0848 Mimosa

Mimosa Embodies Hopefulness and Reassurance in a Climate of Change

CARLSTADT, N.J., Dec. 3, 2008 - Pantone, an X-Rite company (NASDAQ: XRIT), and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE® 14-0848 Mimosa, a warm, engaging yellow, as the color of the year for 2009. In a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow.

"The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance," explains Leatrice Eiseman, executive director of the Pantone Color Institute®. "Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation."

Best illustrated by the abundant flowers of the Mimosa tree and the sparkle of the brilliantly hued cocktail, the 2009 color of the year represents the hopeful and radiant characteristics associated with the color yellow. Mimosa is a versatile shade that coordinates with any other color, has appeal for men and women, and translates to both fashion and interiors. Look for women's accessories, home furnishings, active sportswear and men's ties and shirts in this vibrant hue.

Mimosa is also one of the 3,000 colors available in Pantone’s line of superior-quality, eco-friendly paint. PANTONE Paints combine the accuracy of PANTONE Colors with the beauty of high-performance Dutch paints. Perfect for the kitchen or family room, painting a wall in Mimosa will add warmth and cheerfulness to any room, especially during the winter months. Mimosa also creates the illusion of being connected to the outside, making small rooms feel open and inviting.

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